In 1987, the Racing Club de France fullbacks played the French Rugby Championship Final in Paris wearing a pink bow tie around their necks. Following this unexpected and spontaneous publicity campaign, the pink bow tie became a highly recognizable logo. Franck Mesnel, one of Racing Club de France's 5 international three-quarter players, decided to associate this high-potential logo with the name of Auckland's legendary Eden Park stadium, where he had just played in the final of the first Rugby World Cup.
He chose the 2 most legitimate products, the rugby shirt and the blazer, to successfully launch Eden Park.
Eden Park is directly inspired by French Flair: French creativity, audacity and know-how.
The brand remains true to its values of elegance and refinement, inventing a new French style.
Your Eden Park wardrobe will include a pink or blue polo shirt and a shirt. They'll be your best allies when it comes to scoring points on the field of elegance.
Transform the style trial with basics: choose from sweaters, pants and a wide range of accessories (shoes, leather goods and ties), not forgetting the timeless bow tie...
Your Eden Park boutique offers you a minimum discount of -30% all year round on the recommended retail price, and up to -70% depending on the period (see conditions in the boutique).
Contact the boutique on +33 (0)1 73 13 01 20
On level 1, Patio Jardins à la Française
