Eden Park Outlet. In 1987, the Racing Club de France played the Final of the French rugby Championship in Paris with a pink bow tie around the neck. As a result of this unexpected and spontaneous communication campaign, the pink bow tie becomes a very identifiable logo. Franck Mesnel, international player of Racing Club de France, decided to associate this logo with the name of the legendary stadium Eden Park from Auckland, on which he just played the final of the first rugby world cup. He chose the 2 most legitimate products, the Rugby jersey and the blazer to successfully launch Eden Park.
Follow us on social networks to stay tuned about One Nation Paris’ news, events, style inspirations and latest offers.