The name Etro has become synonymous with style. The Italian fashion house is a lifestyle, quality, innovation and aesthetic refinement.
Explore the world of Etro Outlet and discover the Man and Woman collections : Luxurious fabrics, vivid motifs and elegant tailoring.
Emblem of a «chic nomadic» fashion, Etro likes to reinterpret cultures and mix in a subtle way to propose timeless silhouettes.
Come and visit Etro Outlet at One nation Paris, the closest outlet center from downtown Paris.
Gimmo Etro founded his eponymous textiles factory in 1968. Passionate about traveling, it is during a stay in India that he discovers the Pailsey motif (also called cashmere). Now a symbol of the Etro Fashion House and the leitmotif of each of its ready-to-wear collections.
Gimmo wanted to express exotic beauty, rich design techniques and a widely different aesthetics. Thanks to his numerous trips he learned from different textiles and silhouettes. Etro’s first collections employed materials such as cashmere, linen, cotton and silk, crafting them into renderings with modern cuts and patterns from which he became famous.
Etro’s prints and patterns grew in popularity as well as the accessories. Thanks to that, Etro soon became the go to fashion brand for accessories like shawls, scarves and ties.
In 1985, Etro launched an entire line of home goods allowing the Etro lover to outfit his or her entire home in the luxuriously fashionable style. Three years later Etro opened its first Paris boutique on the Rue du Faubourg Saint Honore.
In 1990, Etro introduced a ready-to-wear line for women and for men to be designed by Veronia Etro and Kean Etro. Today, Etro is still based in Milan. Its historic design headquarters is in the Liberty Palace on Via Spartaco, with a showroom across the street.
The entire enterprise has always been run entirely by Gimmo Etro’s family: womenswear is still designed by Veronica Etro, menswear is still designed by Kean Etro, textiles and accessories are created by Jacopo Etro and Ippolito Etro heads up the finance and home divisions.
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