The unique diversity and eclecticism, the extraordinary melting pot and mix of cultures that define the city of London, also define the personality of Pepe Jeans and continue to be the constant inspiration for denim and the men's, women's and junior collections.
Music, culture, fashion, London and denim, that's what Pepe Jeans is all about.
Pepe Jeans was born in the Portobello Road market in the 1970s. Today, almost 50 years later, the brand remains dedicated to its original mantra and committed to creating the most exciting fashion on the planet. Pepe Jeans redefines denim to stay ahead of the trends. The iconic brand is synonymous with denim and limitless creativity.
Pepe Jeans gives you the foundations you need to feel confident and express your uniqueness and authenticity.
Whether you place your confidence in skinnies or feel invincible in loose jeans, Pepe Jeans has all the styles you're dreaming of, in cuts that will make you feel like they've been specially designed for your body type.
Certified by Control Union, Wiser Wash® is a revolutionary technique that makes washing processes for denim parts even more durable.
For the fading process of a single pair of jeans, traditional washing methods require around 16 liters of water. With this process, Pepe Jeans achieves the same result with just one glass of water!
Wiser Wash® eliminates all toxic products from the bleaching process and replaces them with Ozone, an environmentally-friendly alternative.
Many brands use pumice stones to give their jeans a worn look, but not Pepe Jeans. With Wiser Wash®, the brand achieves the same effect without any stone.
Finally, Wiser Wash® requires less time and fewer rinses than traditional bleaching methods, saving 40% of energy.
Your Pepe Jeans boutique offers you a minimum discount of -30% all year round on the recommended retail price, and up to -70% depending on the period (see conditions in store).
Contact the boutique on +33 (0)1 34 59 43 35
To be found on level 0, Patio Jardin à la Française
